Boutique Marketing Agency
In 2022, I joined a vibrant marketing agency as the sole designer and creative lead. Over the course of a year, I led a full rebrand, transforming the agency from a loud, in-your-face teen into a confident, cool, and more mature version of itself. I redesigned the website into a sleek, engaging platform, overhauled the brand guidelines for clarity and consistency, and brought the refreshed identity to life across campaigns, events, and day-to-day communications. It was a fast-paced and rewarding journey that reshaped how the agency presents itself to the world.
Client
Boutique
DELIVERABLES
Strategy Branding
Year
2022
Role
Creative Direction
Snippets from the revamped brand guidelines. When I first started, the only guidelines the company had were a 20-page outdated PowerPoint document about their fonts and colours. I modernised it into a comprehensive online library.
An exclusive sub-brand I created for our agency. The Home Masters Club is a private networking event designed for leading brands in the Home & Garden sector. This intimate, closed-door roundtable brings brands together to discuss industry challenges, share insights, and connect with experts—all while enjoying a curated private dining experience.
I introduced a distinct sub-brand for our agency called Boutique @Home, showcasing our expertise in the home sector. This dedicated space unifies all our creations related to the home. It serves as a curated showcase of our specialised knowledge and proficiency in the realm of home-related endeavours.
