Boutique Marketing Agency
In 2022 I embarked on a solo mission as the sole designer and creative in a vibrant marketing agency. In just a year I reimagined the brand from an outdated loud and in-your-face teenager to a confident, cool, mature entity. I revamped the website, transforming it into a sleek and engaging space. Overhauled brand guidelines for consistency and sophistication. Executed exciting projects and events, showcasing the agency's versatility. A journey of design evolution that speaks volumes about the agency's newfound identity.
Client
Boutique
DELIVERABLES
Strategy Branding
Year
2022
Role
Creative Direction
Snippets from the revamped brand guidelines. When I first started, the only guidelines the company had were a 20-page outdated PowerPoint document about their fonts and colours. I modernised it into a comprehensive online library.
An exclusive sub-brand I created for our agency. The Home Masters Club is a private networking event designed for leading brands in the Home & Garden sector. This intimate, closed-door roundtable brings brands together to discuss industry challenges, share insights, and connect with experts—all while enjoying a curated private dining experience.
I introduced a distinct sub-brand for our agency called Boutique @Home, showcasing our expertise in the home sector. This dedicated space unifies all our creations related to the home. It serves as a curated showcase of our specialised knowledge and proficiency in the realm of home-related endeavours.
