Spred: The Pre-Buttered Bread

A playful concept developed as a pitch to Warburtons, responding to a brief from Boutique. The challenge: disrupt the traditional bread market and grab attention. My solution? A fictional pre-buttered bread brand — an unexpected twist on a household staple. By leaning into humour and everyday convenience, the project aimed to spark curiosity and open the door to meaningful conversations with the Warburtons team. Bold visuals, cheeky mascot, and clever packaging turned a simple idea into a standout creative concept with charm and wit.