Spred: The Pre-Buttered Bread

A playful concept developed as a pitch to Warburtons. Spred is a pre-buttered bread brand with a twist. Instead of dairy, it’s spread with a rich, plant-based olive butter. Created to shake up the ready-to-eat category, Spred pairs bold packaging with unapologetically playful visuals. The prominent use of olives throughout the design ties directly to the product’s key ingredient, helping it stand out from both traditional bakery items and plant-based alternatives.